Thursday 24 March 2011

Poster

The poster was a really difficult matter to deal with. I have researched many posters that are horror movie posters and all of them have different views on how they will portray its movie. The movie poster has to be really good as its going be presented to audience before the movie comes out and during the movie being at cinemas. There is a strong link between posters and the audience because if a potential customer sees a good attractive poster he might go and see that movie, if the poster looks different and not attractive the person might not want to go and see that movie that’s why the movie poster has to be very suitable and presentable. In my opinion good poster has to have 5 attributes that will make the poster complete

1. Does the job quickly
2. It gets attention
3. Its convincing
4. It effectively uses color
5. It is simple

Posters job is to communicate with audience quickly and efficiently. Many people think they have to put as much as possible in their poster which is not true. However, trying to put too much information, or too many images, into your poster will make it look complicated and cluttered. A cluttered poster cannot talk to its audience quickly, which stops it from doing its designated job. A good poster is simple and effective. It tells everyone who looks at it what they are supposed to know right away. Considering my poster which I tried to make as simple as possible just because I think that if there is too much information presented it will not be as effective and attractive.

A good poster is attractive enough to bring and attract targeted audience. Poster has to have to all main elements included into the poster that will talk your targeted audience and make them look at the poster and get the information you want them to have. It is always good to put on the poster something that will bring attention to the audience such as catchy quotes such as my one ‘When the crime is society there is no justice’. Also some interesting information can be put in that relates to the movie. You can also include a picture or image that is attention grabbing and in the same time that is doing its purpose.

As we already said, I do not want to include too much information in my poster. However, I had to give readers enough to convince them that what I’m saying is accurate. I used short but strong statements to back up my claims because picture and the title it’s not good enough to convince the audience to see the movie. I was also careful not to put too much information in there in case I confuse the audience. Also very careful that I don’t put anything in the poster that I cannot claim or defend. Sometimes it is best just to use what u need to get message across to your audience.

Black and white posters are not nearly as effective as color posters. A poster that uses color into its scheme will attract many more viewers. Full color poster is much more powerful and will have a much stronger impact on audience. Color should be used in a strategic way and not just played around with; however, using the wrong colors could backfire on the movie as it might not represent the movie the right way. E.g. for a horror movie like mine its common sense that I have to use dark colors such as black, there is blood in my movie so I will use a little bit of red to emphasize the death.

Some of the most effective posters are surprisingly simple. Some posters do not even have any text at all, just some well placed images and strategically chosen colors. I'm not saying you shouldn't use words on your poster but always try to keep your poster as simple as you can, while still putting your message across. Each poster that you design should have one strong message; do not try to do too much with it.

Scenario

This movie is about an ordinary priest who turns into a serial killer at night. This priest is obsessed with beautiful girls and kidnaps them at night and decides their fate. This priest likes bringing people to his own justice as he doesn’t really believe the God is bringing enough justice to the world so he decides to bring little girls to justice. During an ordinary day he is just a normal priest who is very popular in its local community and people really like him. The fact that he is really lonely at nigh it changes him and he becomes really dangerous for everyone.

The begging of the trailer will be a shot of just an ordinary priest but then it changes to the shot of him being a killer. Than later will show the picture of the girl that he’s obsessed with and that’s his main target which is very hard for him to reach. In a mean time while he watches over that girl he decides to do his ordinary job and kills other girls to entertain himself while catching his main target. But the main target it’s not so easy to catch so the priest makes some mistakes and ends up dead instead of that girl. The most important thing is that he will be posses the whole time by these girls and he will not let the public discover that his is a killer in the society and community where everything is quite and peaceful.

This is like in the movie ‘’Hot Fuzz’’ where the policemen goes from London to the really peaceful village and the people are being killed. But what that policemen ‘Simon Pegg’ finds out it’s the actual people in the community who are killing those people. Those people turn out to be priests/monks at the church. The interesting things are that local community was unaware that it was them committing those murders and he brings them to justice.

In my movie it’s just like that but the other way around. It’s the priest who is killing people but he gets cough in the act by a girl which then brings him to justice. This priest is well known in his local community and people really like him but they never realised the other side of him. The priest is also doing well good job to hide from the public so he can never be found out. The next important thing is that it’s that he gets found out by his own mistake. The fact that priest is high figure in a community its really difficult for them to find out that its actually him. Now when he commits a murder on this girl her friend becomes really suspicious of this priest and raises questions. This is also really important as the Priest gets discovered.

Casting/Actors/Costumes

It is really important that you have right actors for the right movie. For my movie I had to pick the right actors and the right environment for the movie placement also right time for it so it looks convincing. The connotations of the movie are really important because they have to fit the right genre of the movie. The movie is a horror movie and the main actor will mostly be dressed in some kind of dark costume to emphasise that he is the main person and to put eyes on him. Other actors will just use ordinary costumes as they are just normal people which are the victims in the movie. Other important thing is that the actors have to wear costumes that fit in right environment in other words they have to be acting right and be in the right costumes to suite different connotations.

The other rather important thing is that all actors must act promptly and accordingly to the movie genre. This is really important because if the actors are not acting right, not moving according to the genre, even the way they talk and behave has to be according to the genre otherwise the movie genre will not be met and audience will not be pleased and what they see because it will be a different movie to what they wanted to see. The actor must be a sharp observer of life and thoroughly trained in voice projection and enunciation and in body movement.

I have asked my actors to act in the specific one; it could be described as formal but arrogant and scary. This is due to the genre of the movie and the way they should suit the story board of the movie. I chose to have a priest who looks old and he will be the main character. Other characters will be Girls which he so possessed by. He wants to bring the girls to justice. This is why the acting is so important he needs to be just an ordinary person during the day but at night he changes and becomes someone that no one is expecting him to be. This is why the acting is really important part of the movie. Girls acting will also be interesting as they have to scared most of the time when they see him. When he is torturing them girls have to really scared and frightened where he is so happy that he managed to capture the girl and bring her to his justice. It is also important that characters make it look as realistic as possible this is due audience thinking about this movie in the positive way.

Advartising

It is really omportant that every movie is advartised and that its spread to its audiance as quickly as possible so they know what the movie is all about. there are different ways of advartising that can lead a movie to success. Some are better than the other must most of them are really efficent.

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.

Movie Trailer/Teaser Trailer

What is a teaser trailer and what purpose does it serve?
In what ways are the teaser trailers different from the normal ones?

Teaser trailer is a short version of an actual trailer. Basically it’s a short version of the upcoming movie which is given to its audience as advertising material. It is aimed to tease the audience meaning that not give away the main point of the movie but just give them a peek to see the movie. Their purpose is not to tell audience what the movie is about but to let them know that the movie is coming up in near future and to hype up the audience about the movie. Teaser trailers are usually made while the movie is still in production this is due to them wanting to let the audience know about the movie and let them express their opinion on the movie.

Movie trailer is form of advertising for the actual film that will be shown in the near future in cinema. Movie trailers have now become very popular on the internet also this is due movie being advertising and convincing audience to go to cinema and watch the movie. Also movie trailers will be longer where teaser trailers are much shorter. This will show how intense is the movie and try to convince audience to watch it by its story board, leave audience envious and wondering. Also the actual movie trailer the scenes that are in it they have to be in the movie, where for the teaser trailer these scenes can be made up or the unused scenes can be put in.

Trailer /Flow Chart

This trailer is about an ordinary priest who turns into a serial killer at night. This priest is all kind and nice during the day but at night he becomes really dangerous as he likes to bring justice. Basically he is a crazy priest. He is also obsessed with girls who do something wrong or something that he doesn’t like. He follows them around and kidnaps those takes to the church and kills them his own way on the altar. During the course of the trailer he will kill one other girl but there is a girl that he’s really obsessed with but it’s really hard for him to get to her. I will show the scene of him trying to kill her but that’s where the trailer stops because I will leave the audience envious as she might kill him.
Flow Chart for the Justice Movie

1. I will start the trailer with some kind of the scary text which will introduce the main character. It should be something like ‘’you think you know him’’.

2. Than the snapshot of the ordinary normal priest will show up in the church praying or serving the people in church. This will show how normal the priest is.

3. Then will we have another quote such as ‘’a normal priest’’ after the last shot then the next quote will be something like ‘’but do you really know him’’.

4. Here we will have a shot of the ordinary priest changing to the killer all dressed in black in the chapel with a bible and the knife in his hands.

5. The next quote could be something like ‘’he’s obsessed with punishment’’ just to get people in the move to know the person.

6. Now we will introduce this priest as going around and stocking this random girl he likes. He wants to find out everything about her before he kidnaps her and kills her his own way.

7. The next shot will show that the girl gets kidnapped. Just like taking her out just as she is going home.

8. The priest will take her to the church. He will lay her down on altar and say some of his really weird prayers before he takes his as he calls it ‘’holy knife’’ and kills her with it.

9. Then I’ll show the picture of the girl that he’s obsessed with. His mysterious girl.

10. The priest will manage to kidnap her and take her to the church where he will want to kill her but I will leave it like as we don’t know if he is going to manage to kill her.

These scenes are not all the shots I’m going to take. There will be shots of the:
• Candles going out
• Church bells ringing
• Thunderstorms
• Snapshots of the church paintings/crucifixes

Wednesday 23 March 2011

Story Board

Story Board
I started off with researching the genre of the movie that I was going to do. I chose the horror movie so I had a look at the following teaser trailers:
• Saw 3
• Crazies
• Psycho
• Wrong Turn
• The Grudge
• Drag me to Hell
• The Ring

These teaser trailers gave me the idea of how to create one. It showed me that in every trailer the good and quite important bits are shown but the actual story it’s not given away. It also thought me that there is a lot of quick takes I mean something like less than a second just to keep the trailer going and keep the audience envious. Also the music that is playing its matching it fits exactly on action that is going on in the teaser trailer. Sometimes there are voice over that explain to u what the movie is about which I find very interesting as the trailer leaves the audience thinking about it.

The Story board I have drawn is I have planned to record my movie like. There is about 20 scenes/quick takes that I will have to record to achieve what I have planned. My story board has some voice over’s and I’m keeping them very short such as 3 words maximum. Also all the takes will not be longer than 2 seconds except two of them where I have to show what the point of this teaser trailer is. The story board helps me keep track of what I’m going to record first but in my case it doesn’t have to be the same as in the story board.