The Magazine Cover
The movie Trailer
Friday 6 May 2011
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
To create my film trailer I had to consider many of the conventions of other horror movies and horror movie trailers.
The title of my film, 'JUSTICE' this name gives you the audience an idea of what the film will be about, but also creates a sense that there is something not quite right, and there could be a chance that there will be some evil person in the film.
The locations I used an old church, this is a very eery place and as it is also set at night it gives a feeling that the evil comes out at night. This is conventional of many horror movies, e.g 'The Ring' or 'The Grudge'. This adds to the horror feeling that is created through the trailer, which will ultimatly make the end product more profitable as it will appeal to more people who enjoy horror movies.
The costumes I used was very important in craeting the right setting and ideas about the movie. As it is set in a church, and a grave yard, the male protagonist who turns evil at night is seen wearing religious clothing, like that of a priest. This adds to the horror and terror as you would not want to expect that a priest would be an evil person. This is also another convention of horror movies as in many horror movies it is the nice person, the person who you can trust who becomes the evil sinister character who causes terror. This is represented in such films as, 'Hannibal' and 'The Red Dragon'.
Camerawork and editing. In the editing process, for the text I used white text on a black background. This makes the text stand out and does not look happy or as though it is for a romantic trialer for example. By doing this I add to the tension which the audience are feeling, which ultiamtly makes the trailer more thrilling. For the first shot of the central male protagonist I zoom right in to a closeup of his face. This is quite shocking, and adds to the tension and sinister feeling that the audience feel. This also makes it clear that it is a horror movie, as this is something many horror movies and horror movie trailers do in order to shock their audience.
For the title font and style I decided to use a font that would stand out, I think it is clear that also the text is strong and does not look fluffy or happy as previously mentioned. The whole style of the text creates a feeling that is not comforting to the audience, which again means that the audience know that this trailer is for a horror movie. This is another convention of horror movies, for example 'Silence of the Lambs' who use straight bold writing like 'Jusitice' to make the title stand out and make the tension for the audience increase.
How are characters introduced? The male central protagonist is the first character we see, and as a result his introduction makes us aware that he is the evil character who we will be tormented by. The quick zoom on his face at the beginning of this trailer allows us to know exactly who he is and what he is about without knowing what exactly it is that he is doing. This mystery also adds to the tension for the audidence and as a result conveys the horror genre very well.
The title of my film, 'JUSTICE' this name gives you the audience an idea of what the film will be about, but also creates a sense that there is something not quite right, and there could be a chance that there will be some evil person in the film.
The locations I used an old church, this is a very eery place and as it is also set at night it gives a feeling that the evil comes out at night. This is conventional of many horror movies, e.g 'The Ring' or 'The Grudge'. This adds to the horror feeling that is created through the trailer, which will ultimatly make the end product more profitable as it will appeal to more people who enjoy horror movies.
The costumes I used was very important in craeting the right setting and ideas about the movie. As it is set in a church, and a grave yard, the male protagonist who turns evil at night is seen wearing religious clothing, like that of a priest. This adds to the horror and terror as you would not want to expect that a priest would be an evil person. This is also another convention of horror movies as in many horror movies it is the nice person, the person who you can trust who becomes the evil sinister character who causes terror. This is represented in such films as, 'Hannibal' and 'The Red Dragon'.
Camerawork and editing. In the editing process, for the text I used white text on a black background. This makes the text stand out and does not look happy or as though it is for a romantic trialer for example. By doing this I add to the tension which the audience are feeling, which ultiamtly makes the trailer more thrilling. For the first shot of the central male protagonist I zoom right in to a closeup of his face. This is quite shocking, and adds to the tension and sinister feeling that the audience feel. This also makes it clear that it is a horror movie, as this is something many horror movies and horror movie trailers do in order to shock their audience.
For the title font and style I decided to use a font that would stand out, I think it is clear that also the text is strong and does not look fluffy or happy as previously mentioned. The whole style of the text creates a feeling that is not comforting to the audience, which again means that the audience know that this trailer is for a horror movie. This is another convention of horror movies, for example 'Silence of the Lambs' who use straight bold writing like 'Jusitice' to make the title stand out and make the tension for the audience increase.
How are characters introduced? The male central protagonist is the first character we see, and as a result his introduction makes us aware that he is the evil character who we will be tormented by. The quick zoom on his face at the beginning of this trailer allows us to know exactly who he is and what he is about without knowing what exactly it is that he is doing. This mystery also adds to the tension for the audidence and as a result conveys the horror genre very well.
How effective is the combination of your main product and ancillary texts?
I have made a good link between my poster, magazine cover and movie trailer. i had the idea of keeping them all on the same lines and keeping them unique so the products can be easily recognizable. I have used a strong combination of my main product with my ancillary texts, as I have made a link between all three. For example, in aim of utilising a particular brand style, I have combined visual aspects of our music video to my poster and magazine cover.
Here is the example of the poster and the magazine:
Both of those have the same title which is easy to recognise. I have kept it the same so its recognisable everywhere. Also the picture its pretty much the same. I have not put the same picture in becouse it has to be a little bit different. If i didnt change that around a little people will not be able to see anything new and they will be stuck with one picture. The shadings on the both products are nearly the same. the Thing i like the most about it is the unique picture and the title of the movie.
This is the scene where i have shown the audiance who is in the movie and how scary it is. This shot is dark which i have done on purpose to show the audiance that this is about the dark horror movie. Also i have shown that who is the main character and what he looks like which is really important. However the main reason i have shown this scene is becouse i have put his face on the front cover of the magazine and the poster as you can see its the same.
This is the time in the trailer where i show the full person and what he looks like. My aim was that he should look scary and like hes going to kill someone which i think i have managed to achive. Aslo by showing this shot it can make the audiance think about this movie and see if they like what they see or not. Just by standing behind these two girls we know that hes up to something suspicius and that hes going todo something bad. This shot connect perfectly with the poster and the magazine cover as you can clearly see his face and recognize him.
This shot is taking to show the action and how it fits the movie genre. I have shown how the main charachter kills the little girl with the bat, he uses variaty of wepons and he will do anything to kill his target. I have recorded this to show audiance the existance of violence in this movie which is a key to the horror movie.
The main reason i have put this writting is becouse the same one is the oone on the poster. I have put this stright in the biggining of the movie so the audinace can recognize the movie straight from the start.
I have put this Title in the end of the movie trailer rather than at the biginning just to make sure that people remember what movie it is. I think by doing this i have left the major impact on the audiance and that they will remember what the movie is called and what is all about.
Here is the example of the poster and the magazine:
Both of those have the same title which is easy to recognise. I have kept it the same so its recognisable everywhere. Also the picture its pretty much the same. I have not put the same picture in becouse it has to be a little bit different. If i didnt change that around a little people will not be able to see anything new and they will be stuck with one picture. The shadings on the both products are nearly the same. the Thing i like the most about it is the unique picture and the title of the movie.
This is the scene where i have shown the audiance who is in the movie and how scary it is. This shot is dark which i have done on purpose to show the audiance that this is about the dark horror movie. Also i have shown that who is the main character and what he looks like which is really important. However the main reason i have shown this scene is becouse i have put his face on the front cover of the magazine and the poster as you can see its the same.
This is the time in the trailer where i show the full person and what he looks like. My aim was that he should look scary and like hes going to kill someone which i think i have managed to achive. Aslo by showing this shot it can make the audiance think about this movie and see if they like what they see or not. Just by standing behind these two girls we know that hes up to something suspicius and that hes going todo something bad. This shot connect perfectly with the poster and the magazine cover as you can clearly see his face and recognize him.
This shot is taking to show the action and how it fits the movie genre. I have shown how the main charachter kills the little girl with the bat, he uses variaty of wepons and he will do anything to kill his target. I have recorded this to show audiance the existance of violence in this movie which is a key to the horror movie.
The main reason i have put this writting is becouse the same one is the oone on the poster. I have put this stright in the biggining of the movie so the audinace can recognize the movie straight from the start.
I have put this Title in the end of the movie trailer rather than at the biginning just to make sure that people remember what movie it is. I think by doing this i have left the major impact on the audiance and that they will remember what the movie is called and what is all about.
Thursday 5 May 2011
What have you learned about technologies from the process of constructing this product?
RESARCH
Blogger
The blog (http://www.blogger.com/) has been a significant part of the production of my movie trailer poster and magazine, as I used it to record all aspects of research and planning. To begin with, in terms of movie tralier I used the blog as a way to keep record of all I and my groups planning to show our journey and how we developed and strengthened narrative/costume/actor ideas. Furthermore, I used the blog to record the times which I spend to plan my movie trailer, and eventually shoot and edit. As a result, the planning and shooting of the movie trailer was relatively painless. The blog was also useful because it enabled me to upload photos of possible locations straight onto it, so we could sit down and looks through each shot and decide whether or not the location would be suitable to use or not. Moreover, in terms of recording planning for both my poster and magaizne cover, the blog was great as it enabled me to upload possible covers. As a result, I was able to upload as many possibilities as I wanted to, and it made it easier to decide which faces were the strongest as other people were able to look at my work simply from logging onto the website.
Google
I have used Google in many different ways mainly for simple resarch like resarch what the movies is all about and what i had to do to make my movie, poster and magazine cover perfect. I used Google to research practically everything; genre, teaser trailers, images, posters and film magazines. Being so easy to resarch something like this has made it so much more easier for me to carry on with my projct with no major difficulties.
Youtube
Youtube is very usefull search video engine which has allowed me to find any video i wanted to see. This has helped look at the videos i wanted to see and look at the videos that i wanted to learn from and use the same kind of recorging for my movie. It aslo enabled me to see many dialogs, short clips, speaches and many different things.
EQUIPMENT
I and my group used a Panasonic SDR-S50 digital camera alongside a tripod to shoot movie trailer video. The type of camera used was good as i was able to tilt the camera when necessary in order to gain more interesting shots, zoom in/out or keep a very steady shot when using a tripod. Digital camera also allowed me to review raw footage and thus make progress on the construction of movie trailer. Furthermore, using camera is fast and efficient way to shoot material, therefore if I needed to shoot urgent footage then using a digital camera enabled me to do this. This is due lack of Digital Cameras in the Deparment. The tripod also enabled me to track when appropriate without making the shots too shaky and adjust the height so we could either shoot from a low angle or high angle.
SOFTWARE
The software I used for both of my productions was Adobe Photoshop, and I used a wide range of effects in order to manipulate the images taken from my camera onto Photoshop. The camera I used to take my photographs is a Canon EDS 40D, Digital SLR” and I was able to photograph great images of my main character in many different situations. I had to take about 150 different pictures to find the right one. For example, on Photoshop I used effects such as watercolour in artistic filler pallet to create more mood and emphasis on the mask that my main character is wearing. Also, using different layers I have created the dark effect using a motion blur tool, and the brightness and contrast tool I darkened selected areas of background in the poster and magazine cover.
The use of digital cameras allowed me to take appropriate shots so I could then process them onto my evaluation. Also, Youtube allowed embedding videos of similar genre into my evaluation for comparative purposes. Therefore, this shows how important technologies are in being able to compare my products with others so I can see where I need to improve my products. The use of embedding also allowed me to upload appropriate music videos onto my blog for the planning stages of my movie trailer, poster and magazine cover.
Blogger
The blog (http://www.blogger.com/) has been a significant part of the production of my movie trailer poster and magazine, as I used it to record all aspects of research and planning. To begin with, in terms of movie tralier I used the blog as a way to keep record of all I and my groups planning to show our journey and how we developed and strengthened narrative/costume/actor ideas. Furthermore, I used the blog to record the times which I spend to plan my movie trailer, and eventually shoot and edit. As a result, the planning and shooting of the movie trailer was relatively painless. The blog was also useful because it enabled me to upload photos of possible locations straight onto it, so we could sit down and looks through each shot and decide whether or not the location would be suitable to use or not. Moreover, in terms of recording planning for both my poster and magaizne cover, the blog was great as it enabled me to upload possible covers. As a result, I was able to upload as many possibilities as I wanted to, and it made it easier to decide which faces were the strongest as other people were able to look at my work simply from logging onto the website.
I have used Google in many different ways mainly for simple resarch like resarch what the movies is all about and what i had to do to make my movie, poster and magazine cover perfect. I used Google to research practically everything; genre, teaser trailers, images, posters and film magazines. Being so easy to resarch something like this has made it so much more easier for me to carry on with my projct with no major difficulties.
Youtube
Youtube is very usefull search video engine which has allowed me to find any video i wanted to see. This has helped look at the videos i wanted to see and look at the videos that i wanted to learn from and use the same kind of recorging for my movie. It aslo enabled me to see many dialogs, short clips, speaches and many different things.
EQUIPMENT
I and my group used a Panasonic SDR-S50 digital camera alongside a tripod to shoot movie trailer video. The type of camera used was good as i was able to tilt the camera when necessary in order to gain more interesting shots, zoom in/out or keep a very steady shot when using a tripod. Digital camera also allowed me to review raw footage and thus make progress on the construction of movie trailer. Furthermore, using camera is fast and efficient way to shoot material, therefore if I needed to shoot urgent footage then using a digital camera enabled me to do this. This is due lack of Digital Cameras in the Deparment. The tripod also enabled me to track when appropriate without making the shots too shaky and adjust the height so we could either shoot from a low angle or high angle.
SOFTWARE
The software I used for both of my productions was Adobe Photoshop, and I used a wide range of effects in order to manipulate the images taken from my camera onto Photoshop. The camera I used to take my photographs is a Canon EDS 40D, Digital SLR” and I was able to photograph great images of my main character in many different situations. I had to take about 150 different pictures to find the right one. For example, on Photoshop I used effects such as watercolour in artistic filler pallet to create more mood and emphasis on the mask that my main character is wearing. Also, using different layers I have created the dark effect using a motion blur tool, and the brightness and contrast tool I darkened selected areas of background in the poster and magazine cover.
The use of digital cameras allowed me to take appropriate shots so I could then process them onto my evaluation. Also, Youtube allowed embedding videos of similar genre into my evaluation for comparative purposes. Therefore, this shows how important technologies are in being able to compare my products with others so I can see where I need to improve my products. The use of embedding also allowed me to upload appropriate music videos onto my blog for the planning stages of my movie trailer, poster and magazine cover.
Audiance Feed Back
I have mentioned throughout my blog the opinions of my target audience but have not fully explained the process I ran to gain this feedback. There were two main stages to my audience feedback, that during the production and post-production stages of the coursework and once the coursework had been completed. Though it is important that I specify what I mean by the term 'target audience' which I shall use throughout this post and I have already used throughout this blog as a whole. The target audience is who the actual film this advertising package is aimed at, and therefore all three tasks must appeal to. The target audience I identified for my film, a horror with a mature theme, were of the age over 15, as that is the age rating the film would most likely achieve after the post-production stages. I also determined they would be primarily male, as in general darker hororr films tend to appeal to the male audience more than the female, though this is a very narrow split and a broad statement to make. Further more they would be attracted to the possible tension and darkness of the production, so tried to portray this in the advertising package I produced. This brief overview of the target audience I aimed my coursework towards applies to all three tasks, however the the front cover of the film magazine had a slightly bigger target audience. Though I determined they would have the same target audience as it is the same film, it is more specific to film enthusiast's who are interested in 'spoilers' and further news, interviews and details about a film prior to its release
Audience its really important factor in the movie and its really important what they think about your movie. I have selected 10 people and showed them my poster, magazine and my movie and asked them to write down what they think about the those 3 products. By doing this i will see what quality my products are and generally what people think about my movie which is really important. Another thing is that this is random audience and i don't know what kind of movies they like and what they will say which will be quite useful for me.
I have asked 3 of my friends what they think of my movie poster and magazine they have given me some feed back. This feedback could be a step forward if we wanted to change some scenes around.
Alex Chung
Alex Chung is happy with the poster and the colours one thing he doesn't like its the colours which i Will have to disagree with as i think the colours suit the movie and the theme of the movie perfectly. The lighting must be be fine because that's the perfect connotation of the horror movie. Also he liked the scene where the girl is getting beaten up with the bat but on the other hand he said there was some problems with the zooming which i will have t disagree with again as i perfectly got the zooming parts how i wanted them. Over all I'm pleased with what Alex said about the movie trailer and I'm happy with the tips he gave me to improve my video.
Iwan Wu
Iwan Wu is happy with the magazine cover as he thinks its exceptional and he sounds really pleased about it becouse i think magazine cover is one of mine strongest products. He aslo mentioned that the cover is the one of the best ones he's seen so far. Iwan does not like the movie trailor much and he saying that there is some dark scenes. I would say yes they are dark buti wanted to make them dark becouse its a horror movie and it needs to be as scary as possiable. He also talks about th actor and how u dont see him, this is becouse i wanted to make him not to be seen much, the whole point is for him not to bee seen much becouse people should not know that he exists.Colour was not faided! Over all i was happy with Iwans comments although there was some negative ones.
Marco Megrelli
Marco liked the combination of the titles how i kept the titls the same everywhere. Thats wht ive been trying to do through out the whole project, keep things the same and unique. Conventions i have made he is saying that they realy emphisise the horror movie which is good and exactly what ive been trying to do. Marco is also not happy with the trailer but hes saying that it still lets people know what the trailer is all about, which for me is exactly what i want. Overall im happy that Marco said that he likes the way i put the titles together and kept them te same which is really important for me.
I have also ask those three what they think of the title Jusice:
- High energy
- Horror
- Worrying
- Simple and Catchy
- Something will be brought to Justice
I have also asked them about thair reactions to the trailer:
- Scary
- Mystirious
- Fearless
- Disturbing
- Interesting but confusing
Audience its really important factor in the movie and its really important what they think about your movie. I have selected 10 people and showed them my poster, magazine and my movie and asked them to write down what they think about the those 3 products. By doing this i will see what quality my products are and generally what people think about my movie which is really important. Another thing is that this is random audience and i don't know what kind of movies they like and what they will say which will be quite useful for me.
I have asked 3 of my friends what they think of my movie poster and magazine they have given me some feed back. This feedback could be a step forward if we wanted to change some scenes around.
Alex Chung
Alex Chung is happy with the poster and the colours one thing he doesn't like its the colours which i Will have to disagree with as i think the colours suit the movie and the theme of the movie perfectly. The lighting must be be fine because that's the perfect connotation of the horror movie. Also he liked the scene where the girl is getting beaten up with the bat but on the other hand he said there was some problems with the zooming which i will have t disagree with again as i perfectly got the zooming parts how i wanted them. Over all I'm pleased with what Alex said about the movie trailer and I'm happy with the tips he gave me to improve my video.
Iwan Wu
Iwan Wu is happy with the magazine cover as he thinks its exceptional and he sounds really pleased about it becouse i think magazine cover is one of mine strongest products. He aslo mentioned that the cover is the one of the best ones he's seen so far. Iwan does not like the movie trailor much and he saying that there is some dark scenes. I would say yes they are dark buti wanted to make them dark becouse its a horror movie and it needs to be as scary as possiable. He also talks about th actor and how u dont see him, this is becouse i wanted to make him not to be seen much, the whole point is for him not to bee seen much becouse people should not know that he exists.Colour was not faided! Over all i was happy with Iwans comments although there was some negative ones.
Marco Megrelli
Marco liked the combination of the titles how i kept the titls the same everywhere. Thats wht ive been trying to do through out the whole project, keep things the same and unique. Conventions i have made he is saying that they realy emphisise the horror movie which is good and exactly what ive been trying to do. Marco is also not happy with the trailer but hes saying that it still lets people know what the trailer is all about, which for me is exactly what i want. Overall im happy that Marco said that he likes the way i put the titles together and kept them te same which is really important for me.
I have also ask those three what they think of the title Jusice:
- High energy
- Horror
- Worrying
- Simple and Catchy
- Something will be brought to Justice
I have also asked them about thair reactions to the trailer:
- Scary
- Mystirious
- Fearless
- Disturbing
- Interesting but confusing
Music
Music is the cruial part of the Movie trailor. I have used mixture of two sound at the biginning there is like a surprising sound so the audiance pays attention to the trailor where 3/4 throu the sound drops and sounds like a hearth beat just to slow everything down and make it more intimidating. It is crucial that the music is fited the right way into the video because the way the music cound and if the video is moving according to the music it would be a nice fit and the sound and the music will mach and create a good trailor.
My other option was to put in faster music which i have tryed but it doesnt mach my vidio and i changed it. The reason it didnt mach my video is becouse the video was too slow for the music also the music kind of did fit the horror genre.
My other option was to put in faster music which i have tryed but it doesnt mach my vidio and i changed it. The reason it didnt mach my video is becouse the video was too slow for the music also the music kind of did fit the horror genre.
Creating a Movie
Crating a movie was not an easy task. I had to get around everyone who is suppose to be in the movie dress them and tell them what they have to do. When making my movie i have chosen to do it in the dark enviroment where you can see little and everything comes out of surprise. I have created the movie on the basis that everything its surpriseing and that people wont know what is going to happen.
Before i have started recording my movie i had to make some resarch and see what actuall real horror movie trailors are like. this concluded of looking at some trailers and taking notes on them. I had a look of the 3 movie trailors that i liked:
The Grudge II
I have chosen to look at this trailer becouse its really different and it concetrates on the little scary gild which keeps popping out everywhere. Thats the thing i wanted to do with my movie and show that my main character is everywhere and that hes killing people. Also the angles and the closeups i really liked i have used in my movie. Another thing that i really liked is that everyone is scared of that little girl and they are scared of her. Where in the other hand in my movie people actually dont know he exists.
Psycho
What i like about this trailer is that the actuall Psycho is not showen. the whole thing is really discrete and hidden. I tryed to make it look like the people dont know who the killer is just like in this tralier. Also i like the changes of camera angles and the way camera changes from part to part of the movie. Also the way that the scenes are not so short.
Saw 3
I was amazed with the Saw 3 trailor as it changes cameras so quickly and doesnt really let people know or see what is going on. This is what really attracted me to see this movie and i think other people as well. What i have realised is that they have not showed anything major to do with the actuall movie and the actuall movie is totaly about something different what they've shown in the trailor.
Now i will show my move and show what actually i have done with it:
JUSTICE
This is my movie that i have made. I have took out some parts and done them like they are on the other movie trailors. The start of the movie I zoom in into the main character, but i dont zoom straight away in him i zoom next to him and kind of find him. i made couple of scenes where i show the trees in the dark to make it look more scary also later on priest walks behind some girls to let the poeple know that hes after something. In the next bit he kills a girl and runs aways. This is to let people know that he wants to do something bad anad that people will not know what is going to find at the end of the movie.
Before i have started recording my movie i had to make some resarch and see what actuall real horror movie trailors are like. this concluded of looking at some trailers and taking notes on them. I had a look of the 3 movie trailors that i liked:
The Grudge II
I have chosen to look at this trailer becouse its really different and it concetrates on the little scary gild which keeps popping out everywhere. Thats the thing i wanted to do with my movie and show that my main character is everywhere and that hes killing people. Also the angles and the closeups i really liked i have used in my movie. Another thing that i really liked is that everyone is scared of that little girl and they are scared of her. Where in the other hand in my movie people actually dont know he exists.
Psycho
What i like about this trailer is that the actuall Psycho is not showen. the whole thing is really discrete and hidden. I tryed to make it look like the people dont know who the killer is just like in this tralier. Also i like the changes of camera angles and the way camera changes from part to part of the movie. Also the way that the scenes are not so short.
Saw 3
I was amazed with the Saw 3 trailor as it changes cameras so quickly and doesnt really let people know or see what is going on. This is what really attracted me to see this movie and i think other people as well. What i have realised is that they have not showed anything major to do with the actuall movie and the actuall movie is totaly about something different what they've shown in the trailor.
Now i will show my move and show what actually i have done with it:
JUSTICE
This is my movie that i have made. I have took out some parts and done them like they are on the other movie trailors. The start of the movie I zoom in into the main character, but i dont zoom straight away in him i zoom next to him and kind of find him. i made couple of scenes where i show the trees in the dark to make it look more scary also later on priest walks behind some girls to let the poeple know that hes after something. In the next bit he kills a girl and runs aways. This is to let people know that he wants to do something bad anad that people will not know what is going to find at the end of the movie.
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