1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

To create my film trailer I had to consider many of the conventions of other horror movies and horror movie trailers.

The title of my film, 'JUSTICE' this name gives you the audience an idea of what the film will be about, but also creates a sense that there is something not quite right, and there could be a chance that there will be some evil person in the film.

The locations I used an old church, this is a very eery place and as it is also set at night it gives a feeling that the evil comes out at night. This is conventional of many horror movies, e.g 'The Ring' or 'The Grudge'. This adds to the horror feeling that is created through the trailer, which will ultimatly make the end product more profitable as it will appeal to more people who enjoy horror movies.

The costumes I used was very important in craeting the right setting and ideas about the movie. As it is set in a church, and a grave yard, the male protagonist who turns evil at night is seen wearing religious clothing, like that of a priest. This adds to the horror and terror as you would not want to expect that a priest would be an evil person. This is also another convention of horror movies as in many horror movies it is the nice person, the person who you can trust who becomes the evil sinister character who causes terror. This is represented in such films as, 'Hannibal' and 'The Red Dragon'.

Camerawork and editing. In the editing process, for the text I used white text on a black background. This makes the text stand out and does not look happy or as though it is for a romantic trialer for example. By doing this I add to the tension which the audience are feeling, which ultiamtly makes the trailer more thrilling. For the first shot of the central male protagonist I zoom right in to a closeup of his face. This is quite shocking, and adds to the tension and sinister feeling that the audience feel. This also makes it clear that it is a horror movie, as this is something many horror movies and horror movie trailers do in order to shock their audience.

For the title font and style I decided to use a font that would stand out, I think it is clear that also the text is strong and does not look fluffy or happy as previously mentioned. The whole style of the text creates a feeling that is not comforting to the audience, which again means that the audience know that this trailer is for a horror movie. This is another convention of horror movies, for example 'Silence of the Lambs' who use straight bold writing like 'Jusitice' to make the title stand out and make the tension for the audience increase.

How are characters introduced? The male central protagonist is the first character we see, and as a result his introduction makes us aware that he is the evil character who we will be tormented by. The quick zoom on his face at the beginning of this trailer allows us to know exactly who he is and what he is about without knowing what exactly it is that he is doing. This mystery also adds to the tension for the audidence and as a result conveys the horror genre very well.