Friday 6 May 2011

Final Products

The Poster



The Magazine Cover



The movie Trailer


1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

To create my film trailer I had to consider many of the conventions of other horror movies and horror movie trailers.

The title of my film, 'JUSTICE' this name gives you the audience an idea of what the film will be about, but also creates a sense that there is something not quite right, and there could be a chance that there will be some evil person in the film.

The locations I used an old church, this is a very eery place and as it is also set at night it gives a feeling that the evil comes out at night. This is conventional of many horror movies, e.g 'The Ring' or 'The Grudge'. This adds to the horror feeling that is created through the trailer, which will ultimatly make the end product more profitable as it will appeal to more people who enjoy horror movies.

The costumes I used was very important in craeting the right setting and ideas about the movie. As it is set in a church, and a grave yard, the male protagonist who turns evil at night is seen wearing religious clothing, like that of a priest. This adds to the horror and terror as you would not want to expect that a priest would be an evil person. This is also another convention of horror movies as in many horror movies it is the nice person, the person who you can trust who becomes the evil sinister character who causes terror. This is represented in such films as, 'Hannibal' and 'The Red Dragon'.

Camerawork and editing. In the editing process, for the text I used white text on a black background. This makes the text stand out and does not look happy or as though it is for a romantic trialer for example. By doing this I add to the tension which the audience are feeling, which ultiamtly makes the trailer more thrilling. For the first shot of the central male protagonist I zoom right in to a closeup of his face. This is quite shocking, and adds to the tension and sinister feeling that the audience feel. This also makes it clear that it is a horror movie, as this is something many horror movies and horror movie trailers do in order to shock their audience.

For the title font and style I decided to use a font that would stand out, I think it is clear that also the text is strong and does not look fluffy or happy as previously mentioned. The whole style of the text creates a feeling that is not comforting to the audience, which again means that the audience know that this trailer is for a horror movie. This is another convention of horror movies, for example 'Silence of the Lambs' who use straight bold writing like 'Jusitice' to make the title stand out and make the tension for the audience increase.

How are characters introduced? The male central protagonist is the first character we see, and as a result his introduction makes us aware that he is the evil character who we will be tormented by. The quick zoom on his face at the beginning of this trailer allows us to know exactly who he is and what he is about without knowing what exactly it is that he is doing. This mystery also adds to the tension for the audidence and as a result conveys the horror genre very well.

How effective is the combination of your main product and ancillary texts?

I have made a good link between my poster, magazine cover and movie trailer. i had the idea of keeping them all on the same lines and keeping them unique so the products can be easily recognizable. I have used a strong combination of my main product with my ancillary texts, as I have made a link between all three. For example, in aim of utilising a particular brand style, I have combined visual aspects of our music video to my poster and magazine cover.

Here is the example of the poster and the magazine:














Both of those have the same title which is easy to recognise. I have kept it the same so its recognisable everywhere. Also the picture its pretty much the same. I have not put the same picture in becouse it has to be a little bit different. If i didnt change that around a little people will not be able to see anything new and they will be stuck with one picture. The shadings on the both products are nearly the same. the Thing i like the most about it is the unique picture and the title of the movie.




This is the scene where i have shown the audiance who is in the movie and how scary it is. This shot is dark which i have done on purpose to show the audiance that this is about the dark horror movie. Also i have shown that who is the main character and what he looks like which is really important. However the main reason i have shown this scene is becouse i have put his face on the front cover of the magazine and the poster as you can see its the same.



This is the time in the trailer where i show the full person and what he looks like. My aim was that he should look scary and like hes going to kill someone which i think i have managed to achive. Aslo by showing this shot it can make the audiance think about this movie and see if they like what they see or not. Just by standing behind these two girls we know that hes up to something suspicius and that hes going todo something bad. This shot connect perfectly with the poster and the magazine cover as you can clearly see his face and recognize him.



This shot is taking to show the action and how it fits the movie genre. I have shown how the main charachter kills the little girl with the bat, he uses variaty of wepons and he will do anything to kill his target. I have recorded this to show audiance the existance of violence in this movie which is a key to the horror movie.



The main reason i have put this writting is becouse the same one is the oone on the poster. I have put this stright in the biggining of the movie so the audinace can recognize the movie straight from the start.



I have put this Title in the end of the movie trailer rather than at the biginning just to make sure that people remember what movie it is. I think by doing this i have left the major impact on the audiance and that they will remember what the movie is called and what is all about.

Thursday 5 May 2011

What have you learned about technologies from the process of constructing this product?

RESARCH

Blogger

The blog (http://www.blogger.com/) has been a significant part of the production of my movie trailer poster and magazine, as I used it to record all aspects of research and planning. To begin with, in terms of movie tralier I used the blog as a way to keep record of all I and my groups planning to show our journey and how we developed and strengthened narrative/costume/actor ideas. Furthermore, I used the blog to record the times which I spend to plan my movie trailer, and eventually shoot and edit. As a result, the planning and shooting of the movie trailer was relatively painless. The blog was also useful because it enabled me to upload photos of possible locations straight onto it, so we could sit down and looks through each shot and decide whether or not the location would be suitable to use or not. Moreover, in terms of recording planning for both my poster and magaizne cover, the blog was great as it enabled me to upload possible covers. As a result, I was able to upload as many possibilities as I wanted to, and it made it easier to decide which faces were the strongest as other people were able to look at my work simply from logging onto the website.

Google

I have used Google in many different ways mainly for simple resarch like resarch what the movies is all about and what i had to do to make my movie, poster and magazine cover perfect. I used Google to research practically everything; genre, teaser trailers, images, posters and film magazines. Being so easy to resarch something like this has made it so much more easier for me to carry on with my projct with no major difficulties.

Youtube

Youtube is very usefull search video engine which has allowed me to find any video i wanted to see. This has helped look at the videos i wanted to see and look at the videos that i wanted to learn from and use the same kind of recorging for my movie. It aslo enabled me to see many dialogs, short clips, speaches and many different things.

EQUIPMENT

I and my group used a Panasonic SDR-S50 digital camera alongside a tripod to shoot movie trailer video. The type of camera used was good as i was able to tilt the camera when necessary in order to gain more interesting shots, zoom in/out or keep a very steady shot when using a tripod. Digital camera also allowed me to review raw footage and thus make progress on the construction of movie trailer. Furthermore, using camera is fast and efficient way to shoot material, therefore if I needed to shoot urgent footage then using a digital camera enabled me to do this. This is due lack of Digital Cameras in the Deparment. The tripod also enabled me to track when appropriate without making the shots too shaky and adjust the height so we could either shoot from a low angle or high angle.

SOFTWARE

The software I used for both of my productions was Adobe Photoshop, and I used a wide range of effects in order to manipulate the images taken from my camera onto Photoshop. The camera I used to take my photographs is a Canon EDS 40D, Digital SLR” and I was able to photograph great images of my main character in many different situations. I had to take about 150 different pictures to find the right one. For example, on Photoshop I used effects such as watercolour in artistic filler pallet to create more mood and emphasis on the mask that my main character is wearing. Also, using different layers I have created the dark effect using a motion blur tool, and the brightness and contrast tool I darkened selected areas of background in the poster and magazine cover.

The use of digital cameras allowed me to take appropriate shots so I could then process them onto my evaluation. Also, Youtube allowed embedding videos of similar genre into my evaluation for comparative purposes. Therefore, this shows how important technologies are in being able to compare my products with others so I can see where I need to improve my products. The use of embedding also allowed me to upload appropriate music videos onto my blog for the planning stages of my movie trailer, poster and magazine cover.

Audiance Feed Back

I have mentioned throughout my blog the opinions of my target audience but have not fully explained the process I ran to gain this feedback. There were two main stages to my audience feedback, that during the production and post-production stages of the coursework and once the coursework had been completed. Though it is important that I specify what I mean by the term 'target audience' which I shall use throughout this post and I have already used throughout this blog as a whole. The target audience is who the actual film this advertising package is aimed at, and therefore all three tasks must appeal to. The target audience I identified for my film, a horror with a mature theme, were of the age over 15, as that is the age rating the film would most likely achieve after the post-production stages. I also determined they would be primarily male, as in general darker hororr films tend to appeal to the male audience more than the female, though this is a very narrow split and a broad statement to make. Further more they would be attracted to the possible tension and darkness of the production, so tried to portray this in the advertising package I produced. This brief overview of the target audience I aimed my coursework towards applies to all three tasks, however the the front cover of the film magazine had a slightly bigger target audience. Though I determined they would have the same target audience as it is the same film, it is more specific to film enthusiast's who are interested in 'spoilers' and further news, interviews and details about a film prior to its release

Audience its really important factor in the movie and its really important what they think about your movie. I have selected 10 people and showed them my poster, magazine and my movie and asked them to write down what they think about the those 3 products. By doing this i will see what quality my products are and generally what people think about my movie which is really important. Another thing is that this is random audience and i don't know what kind of movies they like and what they will say which will be quite useful for me.

I have asked 3 of my friends what they think of my movie poster and magazine they have given me some feed back. This feedback could be a step forward if we wanted to change some scenes around.

Alex Chung




Alex Chung is happy with the poster and the colours one thing he doesn't like its the colours which i Will have to disagree with as i think the colours suit the movie and the theme of the movie perfectly. The lighting must be be fine because that's the perfect connotation of the horror movie. Also he liked the scene where the girl is getting beaten up with the bat but on the other hand he said there was some problems with the zooming which i will have t disagree with again as i perfectly got the zooming parts how i wanted them. Over all I'm pleased with what Alex said about the movie trailer and I'm happy with the tips he gave me to improve my video.

Iwan Wu



Iwan Wu is happy with the magazine cover as he thinks its exceptional and he sounds really pleased about it becouse i think magazine cover is one of mine strongest products. He aslo mentioned that the cover is the one of the best ones he's seen so far. Iwan does not like the movie trailor much and he saying that there is some dark scenes. I would say yes they are dark buti wanted to make them dark becouse its a horror movie and it needs to be as scary as possiable. He also talks about th actor and how u dont see him, this is becouse i wanted to make him not to be seen much, the whole point is for him not to bee seen much becouse people should not know that he exists.Colour was not faided! Over all i was happy with Iwans comments although there was some negative ones.

Marco Megrelli



Marco liked the combination of the titles how i kept the titls the same everywhere. Thats wht ive been trying to do through out the whole project, keep things the same and unique. Conventions i have made he is saying that they realy emphisise the horror movie which is good and exactly what ive been trying to do. Marco is also not happy with the trailer but hes saying that it still lets people know what the trailer is all about, which for me is exactly what i want. Overall im happy that Marco said that he likes the way i put the titles together and kept them te same which is really important for me.

I have also ask those three what they think of the title Jusice:

- High energy
- Horror
- Worrying
- Simple and Catchy
- Something will be brought to Justice

I have also asked them about thair reactions to the trailer:

- Scary
- Mystirious
- Fearless
- Disturbing
- Interesting but confusing

Music

Music is the cruial part of the Movie trailor. I have used mixture of two sound at the biginning there is like a surprising sound so the audiance pays attention to the trailor where 3/4 throu the sound drops and sounds like a hearth beat just to slow everything down and make it more intimidating. It is crucial that the music is fited the right way into the video because the way the music cound and if the video is moving according to the music it would be a nice fit and the sound and the music will mach and create a good trailor.

My other option was to put in faster music which i have tryed but it doesnt mach my vidio and i changed it. The reason it didnt mach my video is becouse the video was too slow for the music also the music kind of did fit the horror genre.

Creating a Movie

Crating a movie was not an easy task. I had to get around everyone who is suppose to be in the movie dress them and tell them what they have to do. When making my movie i have chosen to do it in the dark enviroment where you can see little and everything comes out of surprise. I have created the movie on the basis that everything its surpriseing and that people wont know what is going to happen.

Before i have started recording my movie i had to make some resarch and see what actuall real horror movie trailors are like. this concluded of looking at some trailers and taking notes on them. I had a look of the 3 movie trailors that i liked:

The Grudge II



I have chosen to look at this trailer becouse its really different and it concetrates on the little scary gild which keeps popping out everywhere. Thats the thing i wanted to do with my movie and show that my main character is everywhere and that hes killing people. Also the angles and the closeups i really liked i have used in my movie. Another thing that i really liked is that everyone is scared of that little girl and they are scared of her. Where in the other hand in my movie people actually dont know he exists.

Psycho



What i like about this trailer is that the actuall Psycho is not showen. the whole thing is really discrete and hidden. I tryed to make it look like the people dont know who the killer is just like in this tralier. Also i like the changes of camera angles and the way camera changes from part to part of the movie. Also the way that the scenes are not so short.

Saw 3



I was amazed with the Saw 3 trailor as it changes cameras so quickly and doesnt really let people know or see what is going on. This is what really attracted me to see this movie and i think other people as well. What i have realised is that they have not showed anything major to do with the actuall movie and the actuall movie is totaly about something different what they've shown in the trailor.

Now i will show my move and show what actually i have done with it:

JUSTICE



This is my movie that i have made. I have took out some parts and done them like they are on the other movie trailors. The start of the movie I zoom in into the main character, but i dont zoom straight away in him i zoom next to him and kind of find him. i made couple of scenes where i show the trees in the dark to make it look more scary also later on priest walks behind some girls to let the poeple know that hes after something. In the next bit he kills a girl and runs aways. This is to let people know that he wants to do something bad anad that people will not know what is going to find at the end of the movie.

Creating a Magazine Cover

I have resarched some of the major magazine covers which i have taken into considiration when making my magazine. i have looked at the verious versions of ''Movie'' and ''Empire'' magazines. This has given me one step forward becouse i had an idea of how im gona do my magazine cover. Here below are some expaples of what i have looked at:

Batman, The Dark Night



This cover has Batman in the middle which is spot on recognizeable and everyone can see that is Batman. That was my aim as well to put the face of my main character in the middle of the page so it catches peoples eyes. In this poster i also like how the text is placed and also how there isnt much of it.

Tron Legacy



I like this cover becouse again the main character again is in the middle of the poster. Especially in this one i like the way the title above his head is placed and at the bottom the way the movie name is place. One thing i dont like is the text on the side that goies on his face. By this time my idea is put put my character in the middle of the page tittle at the top and movie name at the bottom. Also i did not like where they put the barcode, but my conclusion after looking at the many magazine covers is that magzines dont look where they put thair barcodes as long as the cover looks good.

King Kong



I dont really like this cover but i just wanted to use it as an example of what im not gona do. i realised that putting small picture around lots of text is not very good becouse its not eye catching. Also its not very attractive i did not like the way they put the yellow text as well, i dont think it goes with the King Kong connotations. Also there is no where to be seen the Gorila which is famous to be in the King Kong movie. im trying to say that is not representing anything.

Star Trek



I have really liked this cover as its really simple i was planning to do my cover and looking something like this. I like the way that the title is so big and at the bottom there is the name of the movie in the big letters. This is good advartising of the movie and i really liked the simplicity of it. Also the little text on the side.

I understand that none of these covers are horror movie but i had my own idea and with mixture of these magazine covers i think im able to accomplish my own idea. Which consists of simplisity and putting the main character at the front and making him eye catching.

Bellow i will show some parts of how i created my magazine.



This is the picture i have ised for the magazine cover. I have used similar photos for the poster and magazine becouse i wanted to make it unique picture that will go on the all posters and magazines. this is just because i want to make the unique represantetion of the movie, and that people will recognize it very easy. I have taken this picture by shining the light into the mask in the very dark place.

Title



I have made this title in the Fireworks software which is different from Photoshop (PS). I have created this as simple as possible as it would suit my magazine cover. I also had to make it the reasonable size so it fits the cover. All i had to do is import the file into the photoshop where i was making the magaizne and put it in the right place.

Title of the Movie



I have found this fond on the internet, all i had to do is type in JUSTICE and then it will come up with the the word JUSTICE in the fond that i desired. All i had to do then is copy it into the Fireworks place and then i had to do some adjusments to it. change to colour and size. then i copyed it to the PS and put it in the right place. I like the simplisity of this fond and title.

The actual Magazine Cover



This is my final magazine cover. I have put a big face in the middle and no other pictures around it just text. The reason i did not put any other pictures is becouse i want people to concetrate on this main picture. I have used only one fond throu out the whole cover, i wanted to make it look neat and also i only used 3 colours to make it more serious. I also like how the titles of the movie and magazine fited in they are both eye catching and i like how they are different colour so the audiance can actually see the difference between two. The text on the side, i tryed to make as little text as possible the reason for this is if i have put lots of text around the main picture will not be so catchy.

Wednesday 4 May 2011

Creating a Poster

Crating a Poster was not an easy task it took me long time to resarch some movies and to find a right look a like cover to the mine. i have started of looking at some movies such as:

• Saw 3
• Crazies
• Psycho
• Wrong Turn
• The Grudge
• The Ring

These are the major movie poster i have looked at and i took some ideas from. It was not simple to do this as i had my own idea in my head and seeing all this posters it helped me put my idea together.

Saw 3



Saw 3 poster gave the expression that a major thing is that the face is shown at the front cover and its reli emphisesed. this gave me a some idea what my cover will look like.

Crazies



Crazies gave me the right idea of what i need to do. this poster gave me that simple poster looks even nicer and more attractive than the one with lots of writting on it. I also like the mask in the middle and the shadow of the other person on the red eye. alo the way the shadow is covering some part of the mask. This poster really made me confident in making the simple poster.

Psycho



I didnt particulary like this poster but one thig i liked abou it is that hole with blood on it. It gives u right connotations of what movie is all about. Also the knife in the picture and the old house shiw me that isimporant to show the right connotations so you attract the right audiance for your movie.


Wrong Turn



This poster is covered in blood and death scenario. this poster gave me an idea of how i should put the main two characters in the poster. my idea was just to put the main character and make it as simple as possible.

The Grudge



The Grudge made a complite picture for me. I was impressed by this poster as its really simple and it makes an effect on the audiance. This poster is really eye catching. The bit that i like the most is the face in the middle with the small writting a side. This poster looks like a real poster for a good horror movie. I aslo like the fact that is really simple.

The Ring



This poster just amazed me with its simplisity and how they thought thy will attract thair audiance to see the movie. The poster its really ambiguous.

Now i will show how i crated my poster and the steps i have done to crate my poster. It was quite complicated to crate a poster as it was so many little things that had to be edited, cut out and put in right place.

Now im gona show my Sketch 1



This is mine first draft of my poster. I have taken this picture with the main character, i have given him the the mask to wear put the mask next to the light in the really dark enviroment to make easier for me to crop. when i inserted the picture i have put it on the black background. for the title i have gone on the internet and found the right Fond for it and copy and paste it onto the layer. The stars i have found on the internet as well but the text i have insreted on my own. My idea so far is to keep as simple as possible.

Sketch 2



This is my second draft. Compare to my frist draft i added the text. This is becouse i thought my other design was too simple. I added this text to make sense with the title aslo i have added credits for the studios, directors etc. as well. Im not happy with the text and the way its layed out. Which i thought i have to change that. Also i tryed puting the red colour in the text to make it more entertaining and eye catching but it didnt really work out.

Final Design Sketch 3



This is my final design i have changed the text compare to the other design i have changed the text also i have deleted the red colour in the letters and made the JUSTICE bigger. my main focus was to make it as simple as possible which in my view i have managed to do. Not as simple as the poster for ''The Grudge'' above which was my main priority to make it look like that but at the end i thought it would look to simple. I think that poster now its attractive and will suduce the audiance to come and see the movie which is the main purpose of the poster.

Tools and Equipment

It is really important that we use right equipment for recording and editing also right software for crating the poster and magazine cover. No matter what you create in media you are going to need good quality equipment, otherwise you not going to get a good quality product. To create a teaser trailer, poster and magazine front cover your going to need a few essential pieces of hardware.

Vidio Camera

This is a standard Panasonic Camera which can be used for recording anything.Simllar to the SLR camera for photos, you need an HD video camera in order to get high resolution clips that will give you a professional look. There is nothing worse than a film that blurry or out of focus.

Camera

Its important to use a good SLR camera otherwise you will not get high resolution photos. When it comes do editing your photos and combining more than one image together if your not using images at a high resolution they will become very blurred when you try to re size or manipulate them. This wold give your work a very unprofessional look. So its very important to use a good SLR camera to insure that you get those high resolution images.

Video Studio Pro X2


This is an editing software.This helped me put my movie together. Using this software i had the ability to cut scenes, put special effects, add text, put shadings, have diffrent colours in the bacground and lots of other things. I can say that using VSP i had a pretty hard expiriance as it was really hard and complicated to do some of the stuff. Sometimes i would have lost my work for no particular reason. But over all i think i have created a reasonable trailor and i would use VSP again

Adobe Photoshop CS5



Photoshop was the most usefull software when i was creating the poster and the magazine it gave me the options to manipulate with the pictures put shades in hve different types of options to crop out anything i want and put it in its right place with no trouble and major difficulties. It aslo helped me a lot with the magazine as i was able to move the text around really easy. I can say that PS allowed me to crate the cover and the magazine cover preety quick, simple and without much struggle.

YouTube


Youtube was a really important part of my resarch i have used youtube to look at other real trailors and conduct my one upon them. You tube made it possible for me to actually analyse other trailors, look at the camera shots look at the shadings, scene changing and voice overs. This made it possible for me to create my trailor to t best of my abilities.

Google



Google was an important part of my resarch as i used google to resarch different movies t see what is important to have in the movie trailor. Google made my job much easier becouse i could find anything i want on and it will shorted my timedoing something i dont know how to do.